News & Views
Five of the Best Marketing “Aha” Moments …Ever!
Published - Mar 25, 2015
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we've been searching for is suddenly revealed-and then surpassed in brilliance by the light of strategic creativity? It's called an "Aha!" moment and as marketers, it's what we live for!    Here are ...

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Five Simple Questions to Create True Brand Status
Published - Mar 11, 2015
   POP QUIZ: Do you know the real difference between a Product and a Brand?   Product is an item made by a company and can be purchased in exchange for money. These fill up many shopping carts! Brand is an integrated mixture of tangible and intangible attributes, perceptions, expectations and experiences - they create a distinct ...

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