It takes more than a good story to create rave reviews. To elevate the major Warner Bros. Home Entertainment release of Sex and the City: The Movie™, an instant win in-pack game promotion was created giving away 1,000 pairs of glamorous Manolo Blahnik™ shoes. From the production of package communications, through on-site seeding at multiple manufacturing facilities and the awarding of prizes, this well-heeled program was flawlessly handled every step of the way by Vertical Marketing Network.

If a brand stands for too many things, it often stands for nothing at all. When hired as the agency-of-record for Golden West Casino, Vertical Marketing Network started the process of tying together all the different voices for the casino under a singular focal point for communications. Developing a concise brand look and feel took shape with a newly crafted website, in-casino collaterals, digital marketing, social marketing, as well as with tv and out-of-home advertising. All advertising and promotions worked together to convey the fun and friendly local casino, and oh yes, the Big Time Gold Rush winnings.

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The key to growing brands in a competitive environment is discovering new market segments where your brand can dominate. Vertical Marketing Network accomplished just that for the Gold-n-Soft® margarine brand through a truly integrated campaign consisting of Hispanic tv, out-of-home advertising, Spanish-language digital presence, Latina celebrity chef endorsements, bilingual brand ambassadors, major league soccer partnership and grass-roots youth soccer sponsorships.