It takes more than a good story to create rave reviews. To elevate the major Warner Bros. Home Entertainment release of Sex and the City: The Movie™, an instant win in-pack game promotion was created giving away 1,000 pairs of glamorous Manolo Blahnik™ shoes. From the production of package communications, through on-site seeding at multiple manufacturing facilities and the awarding of prizes, this well-heeled program was flawlessly handled every step of the way by Vertical Marketing Network.
If a brand stands for too many things, it often stands for nothing at all. When hired as the agency-of-record for Golden West Casino, Vertical Marketing Network started the process of tying together all the different voices for the casino under a singular focal point for communications. Developing a concise brand look and feel took shape with a newly crafted website, in-casino collaterals, digital marketing, social marketing, as well as with tv and out-of-home advertising. All advertising and promotions worked together to convey the fun and friendly local casino, and oh yes, the Big Time Gold Rush winnings.
The key to growing brands in a competitive environment is discovering new market segments where your brand can dominate. Vertical Marketing Network accomplished just that for the Gold-n-Soft® margarine brand through a truly integrated campaign consisting of Hispanic tv, out-of-home advertising, Spanish-language digital presence, Latina celebrity chef endorsements, bilingual brand ambassadors, major league soccer partnership and grass-roots youth soccer sponsorships.
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JUST A BIT ABOUT US
A brand activation agency with a proven track record since 1996 to create relevant connections between brands with its consumers and trade customers.
Clients look to Vertical Marketing Network for thought leadership, integrated marketing expertise, creative development and flawless turnkey execution. Setting us apart is our highly skilled staff possessing both client and agency-side experience, with a senior team innovator assigned to work as the day-to-day lead.
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