The complex challenge facing Vertical Marketing Network was designing a brand equity campaign that would both unify and strengthen the Del Monte® master brand while providing each product line the ability to communicate its own unique benefits appealing to contrasting consumers targets. The multi-year Human Touch campaign accomplished that feat with sharp messaging that touched the hearts and minds of real homemakers. communicated across all print, promotion and in-store collaterals.
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JUST A BIT ABOUT US
A brand activation agency with a proven track record since 1996 to create relevant connections between brands with its consumers and trade customers.
Clients look to Vertical Marketing Network for thought leadership, integrated marketing expertise, creative development and flawless turnkey execution. Setting us apart is our highly skilled staff possessing both client and agency-side experience, with a senior team innovator assigned to work as the day-to-day lead.