Leveraging a brand and entertainment partnership to record a once-in-a-lifetime consumer experience was the task at hand tying together Nashville® Season 5 on CMT with Southwest Airlines®. A compelling sweepstakes centering on a grand prize walk-on role was supported with special behind-the-scenes content shown on Southwest flights, social media posts, email blasts and digital banners pushing this partnership to the top of the charts.
Growing a brand can oftentimes be built from the ground up. And in this case for the Gold-n-Soft® margarine brand, discovering untapped potential in the Hispanic market segment that gets overlooked in national marketing data. Unlocking brand opportunities took the form of a complete integrated marketing campaign starting with a partnership with the Galaxy Major League Soccer team and extending down to retail-specific display promotions, collector packaging, in-store player appearances, digital ads and sponsorship of local youth soccer teams.
Wonder Woman® showed power, grace and wisdom on the big screen, along with $412 million in domestic gross box office sales. But what was the best way to carry forward that momentum for the home entertainment release? It turned out that implementing over 30 national brand partnerships lassoed in over $100 million in domestic retail sales for agency client Warner Bros. Home Entertainment. Flawless executions with partners ranging from Wonder® Bread to Papa John’s®, and from 1-800 Flowers® to Orville Redenbacher’s®, its no wonder this became the most successful partnership program of the year!
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JUST A BIT ABOUT US
A brand activation agency with a proven track record since 1996 to create relevant connections between brands with its consumers and trade customers.
Clients look to Vertical Marketing Network for thought leadership, integrated marketing expertise, creative development and flawless turnkey execution. Setting us apart is our highly skilled staff possessing both client and agency-side experience, with a senior team innovator assigned to work as the day-to-day lead.