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Disruptive Marketing

The morning after airing a commercial during the Big Game, Vertical Marketing Network’s experiential team scored points for client Dannon® Oikos® with a crowd-pleasing sampling intercept program interacting with tens of thousand of commuters. And for extra points, the play connected with a key retailer for in-store transactions.

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True disruptive marketing results in both surprising and delighting prospective consumers, while making the cash register ring.

Disruptive Marketing

Unexpected, memorable and tasty - that is what Vertical Marketing Network created and implemented for its House of Castello® client. A series of local-focused disruptive marketing activities did the trick as activities popped up unexpectedly on street corners, at winery tasting rooms, beer gardens and local events. A “passport” approach allowed consumers to travel from mild through more complex challenging cheeses in a fun and rewarding way.

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Delivering over 110,000 cheese samples paired up Castello with new fans and increased the brand’s presence and sales at retail.

Disruptive Marketing

Take a 48-foot double wide rolling kitchen, add an engaging professional chef with an appealing sampling staff, and speak to the pride and heritage of Southern cooking. You’ve got the LouAna® Southern Fry Fest, a tour that traveled over 2,500 miles in 3 months spreading the gospel for the original cooking oil from the South. Paired with publicity generated local news features at almost every stop. Vertical Marketing Network conceived and implemented an in-market program that commanded attention.

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The disruptive marketing program re-established LouAna as a True Southern Fried Tradition.

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JUST A BIT ABOUT US

A brand activation agency with a proven track record since 1996 to create relevant connections between brands with its consumers and trade customers.

Clients look to Vertical Marketing Network for thought leadership, integrated marketing expertise, creative development and flawless turnkey execution. Setting us apart is our highly skilled staff possessing both client and agency-side experience, with a senior team innovator assigned to work as the day-to-day lead.

For marketing updates on topics of interest, like us on Facebook, join the discussion on our blog, or contact us directly hello@verticalmarketing.net or 714-258-2400 x411.


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