The morning after airing a commercial during the Big Game, Vertical Marketing Network’s experiential team scored points for client Dannon® Oikos® with a crowd-pleasing sampling intercept program interacting with tens of thousand of commuters. And for extra points, the play connected with a key retailer for in-store transactions.

Unexpected, memorable and tasty - that is what Vertical Marketing Network created and implemented for its House of Castello® client. A series of local-focused disruptive marketing activities did the trick as activities popped up unexpectedly on street corners, at winery tasting rooms, beer gardens and local events. A “passport” approach allowed consumers to travel from mild through more complex challenging cheeses in a fun and rewarding way.

Take a 48-foot double wide rolling kitchen, add an engaging professional chef with an appealing sampling staff, and speak to the pride and heritage of Southern cooking. You’ve got the LouAna® Southern Fry Fest, a tour that traveled over 2,500 miles in 3 months spreading the gospel for the original cooking oil from the South. Paired with publicity generated local news features at almost every stop. Vertical Marketing Network conceived and implemented an in-market program that commanded attention.