It takes a deep understanding of trade pulse points to develop and implement account exclusive promotions that perfectly match retailers with the intended consumer experience. Vertical Marketing Network supports Warner Bros. Home Entertainment to build revenue-generating programs that create excitement and differentiation in the retail environment.

Despite its national leadership position, when it came to Southern California the Dannon brand lagged. With a strategic initiative placed on the Danonino kid-friendly brand, Vertical Marketing Network saw an opportunity to leverage a national Disney partnership to reach Hispanic families at retail. The multifaceted program included bilingual brand ambassadors, custom point-of-sale, exclusive retailer promotions and a sweepstakes to win a family trip to Disney Magic Kingdom.

Connecting a toy brand with kids through retailers is serious business, even if it is surrounded by a playful integrated promotion. For Vertical Marketing Network and client Bandai America®, that is what occurred with the Ben 10™ Alien Creation Sweepstakes. Joining together in-store event days, shopping sprees along with online activities, the program transformed retail winners throughout the Toys R Us® chain with the grand prize winner becoming an on-air Kid Reporter from Toy Fair.