Bringing together over 360 years of tradition and Japanese heritage, along with modern day cooking solutions was the inherent challenge in creating a new website for the Marukan® rice vinegar brand. Incorporating a UX design that married together history with up-to-date content, Vertical Marketing Network launched the new website that doubled as a valuable and growing recipe depository for today’s cooks. And acquiring the ricevinegar.com domain further cemented Marukan as the category expert and World’s Finest Rice Vinegar.

Create a digital hub that would make it simpler for players to connect with Golden West Casino – that was the agency’s challenge. Starting with an intuitive and mobile-responsive design that enhanced the user experience, the new site featured pinpoint meta tags to bolster SEO, and back end coding made it a snap to update. The success of the new website proved once again that design is not only what it looks and feels like, but how it ultimately works.

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